The Creative Department at the National Inventors Hall of Fame consisted of 20+ full-time and contracted Graphic, Production, and Motion Designers, Video Producers and Editors, Project Managers, and one Creative Director (me). Together, we created original products and content for 4 channels: Education Programs, Museum and Events, Marketing, and Fundraising.
We designed curriculum for our national education programs (serving over 2 million children) including multi-media materials for students, instructors directors, and administrators.
My team was responsible for ideating and designing, fundraising pitches and creating museum exhibits that featured interactive and video components.
I led the team in live show production, creating all production assets such as stage design, lighting, photography, and videography. My team and I were also responsible for collaborating with vendors and running the show for this annual 2-day event.
I led the creation of campaign development and execution for our B2C, B2B, B2F Marketing channels, which included, print, video, direct mail, and digital for all platforms.
I'm proud to have been a part of the most profitable years at NIHF including the year COVID threatened our revenue-generating, camps. That year, we reimagined our entire product in a 6-week sprint, to successfully deliver new virtual and hybrid camps. My team led the flip and in turn, created a new product and revenue stream for years to follow.
There is much to be proud of in the work we did to further the mission.
To see more visit NIHF at invent.org