The Creative Department at the National Inventors Hall of Fame consisted of 20+ full-time and contracted Graphic, Production, and Motion Designers, Video Producers and Editors, Project Managers, and one Creative Director (me). Together, we created original products and content for 4 channels: Education Programs, Museum and Events, Marketing, and Fundraising. 

We designed curriculum for our national education programs (serving over 2 million children) including multi-media materials for students, instructors directors, and administrators. 

My team was responsible for ideating and designing, fundraising pitches and creating museum exhibits that featured interactive and video components. 

I led the team in live show production, creating all production assets such as stage design, lighting, photography, and videography. My team and I were also responsible for collaborating with vendors and running the show for this annual 2-day event.

 I led the creation of campaign development and execution for our B2C, B2B, B2F Marketing channels, which included, print, video, direct mail, and digital for all platforms. 

I'm proud to have been a part of the most profitable years at NIHF including the year COVID threatened our revenue-generating, camps. That year, we reimagined our entire product in a 6-week sprint, to successfully deliver new virtual and hybrid camps. My team led the flip and in turn, created a new product and revenue stream for years to follow. 

There is much to be proud of in the work we did to further the mission. 

To see more visit NIHF at invent.org

PROBLEM: Emmy London has a large following in the UK as a luxury shoe and accessory brand. Kay Jewelers collaborated with the creator, Emmy Scarterfield, on a new line of self-purchase jewelry. Our job, was to introduce the Emmy London collection to the US.

NO PROBLEM: This was an exciting opportunity to build a brand from the start. Given final pieces of jewelry, we developed the inspirations, voice and look of the brand for every touchpoint. I led the team in the creation of all elements for Kay's first ever digital-only launch. I am proud to say this campaign was designed, created, and produced by a joint, all-female team in the US and UK.

PROBLEM: In the early age of digital photography, we needed to carve a place for Polaroid and create a commercial around something only a Polaroid could do.

SOLUTION: As Creative Director/Art Director, my partner and I constructed one story with two sides. With an innovative media buy, the chapters ran as bookends around another commercial. This disruptive concept helped to re-launch Polaroid to a new market. The New York Times said, " Polaroid moves away from the family and toward the young and hip" Even the Simpsons spoofed it, which of course, was the highest honor.

PROBLEM:  Jared was suffering an identity crisis. The light humorous style that launched it into a household name no longer felt right for this higher-end destination store.

NO PROBLEM: As CD, I had the opportunity to lead the reinvention of the Jared brand. New brand guides, new store design, and a new campaign that added emotion and elevated the look. Working closely with the Jared brand marketing team, I provided creative direction as we guided Jared through its first-ever multi-platform integrated campaign. 

PROBLEM: Since breakfast is now available all day, our regional co-op needed a program to help bring breakfast traffic back to the morning.

NO PROBLEM: As Creative Director/Copywriter I created the $1 coffee Procaffinate concept which ran on regional TV, along with a Twitter sweepstakes and an influencer marketing campaign, which was a success.

PROBLEM: The American Experience is an award-winning PBS documentary series. While viewers agreed the shows were the best documentaries around, they could never recall who made them. The name needed to be synonymous with the show. The bigger problem? There was only money for media.

NO PROBLEM:  With the help of talented and generous friends, we put together a series of 10 American flags that represented each documentary. They ran as full-page ads in USA Today prior to the airing of the shows. Viewership and name recall went up and our mission was accomplished.

PROBLEM: Connect Ultress with "Power Colorists". These are people who aren't just covering grays...they are making a statement.

NO PROBLEM: At the time Linda Evangelista was one of the most recognized supermodels. Her nickname "The Chameleon" inspired us. We colored Linda's hair 4 times in 4 days. The campaign included a commercial, inserts in the top fashion magazines, along with an outdoor campaign in Times Square. It succeeded in giving Ultress a lift in sales.

Fun note: We got to work with Oribe, Garren, Matthew Rolston, Bobby Brown, Laura Mercier, and Fabrizio Ferrer.

PROBLEM: Align 8 hospitals and 13,000 team members under one brand.

NO PROBLEM: Based on much research, we found the emotional connection between brand and consumer is the idea of family, which was genuine to the culture of the organization.  I served as copywriter on this award-winning multi-channel campaign, which included an internal relaunch along with TV, radio, social media and print.

PROBLEM: First of all, let’s go back BD (Before Digital) Polaroid had a cool small new camera that printed out credit card-sized pics. No name. No purpose.

NO PROBLEM:  Because of the size, my team and I  decided the pictures could be a great way to meet people, a sort of card to trade. It could be a camera you take out with you at night. With this campaign, shot by Nadav Kander, we took over sections of big cities near nightclubs with posters and transit ads. The campaign was recognized by D&AD and featured in Archive.

PROBLEM: There is no time for breakfast.

NO PROBLEM: (Think pre-digital) We reminded people that there is always time for a Nutrigrain breakfast with these short snippets of typical mornings. These commercials ran in pods during morning programming and were complimented by a national print campaign. We got some PR on morning TV and popular radio shows out of it too.

PROBLEM: This pro-bono passion project came to us with broadcast media and nothing to run on it.

NO PROBLEM: We scrolled through hours of assets and discovered this chilling call from the Victim Services call center. With no budget, we pulled together this simple message. This commercial gave Victim Services the ammunition they needed to get the funding they needed to be able to reach their goals.